This is an ad series focusing on eating healthier during the flu/sick seasons. Geared towards college students, the hopes of this campaign is to encourage students to focus on their physical health during the busy fall/winter semester by
incorporating fresh produce into their everyday diet.
The idea behind this campaign was to combine healthy foods with common, household items used by someone when they're sick (a tissue box, ice pack, and pill bottle). The odd juxtaposition within the minimalistic layout is intended to encourage the viewer to stop and think about the meaning behind them, and to further think about how they are taking care of their own body.